Floor lamp black/white 150 cm

Big design in a small package

Every now and then you need to think outside the famous box to achieve something innovative. But, when we developed lamp, we instead stayed inside the box. The goal was a really good lamp at a really good price, and that made the packaging a decisive starting point. From there, we worked our way backwards with materials and design.

One of our product engineers involved in the work, explains why the packaging can be so crucial for the price: “Transportation is often an essential part of the product cost. By packing the lamp efficiently, we avoid transporting air, and the total cost becomes lower.”

Cross-shape creates stability

When the assembled lamp stands next to the packaging, it can be hard to see how it can fit there at all. A part of the explanation is the cross-shaped base. “We realised that we could make a cross instead of a round base – both to save material and to make the lamp dividable. The cross also adds a unique design element.” The lampshade is made of soft plastic and rolled up like a tube in the packaging. When mounted on the lamp base, it spreads the light both evenly and beautifully.

Low price challenges creativity